![]() More than just rotating videos, it can remove the black sidebars on your portrait or landscapeĪlso, you can make square videos with Icecream Video Editor and use its built-in effects, colors, transitions to Icecream Video Editor: Portrait to Landscape Converter for WindowsĪs a versatile video editing software, Icecream Video Editor (opens new window) can be a portrait to landscape converter thatĬan not only turn vertical video to horizontal but also crop landscape video to You just need to choose the right tool according to the device you are using. There are many video editing applications thatĬan do that. It is not difficult to make a vertical video horizontal or vice versa. Thanks for reading and watching, I’d love to hear your thoughts on this.If you have a video taken in the wrong orientation, you may need to change the video orientation, for example,Ĭonverting landscape video to portrait or converting vertical video to horizontal. To find out more about ’social first video’, please read my recent article: Īlso follow my social media channels to keep up to date on our newest travel & tourism social video marketing campaigns: However, for now with the current mobile technology we have and the huge attention which social media holds, I believe that portrait and square video is the way forward for social media marketing. The future holds many disruptive new technologies such as folding phones, which may again change the ways we produce and consume mobile content. If we can agree that the idea of marketing video is to have it seen and enjoyed by as many people as possible, then it naturally follows that we should be filming and producing our video assets in an aspect ratio which best suites the way that our target consumer will be viewing it. This therefore has created a much better user experience on YouTube for videos in different aspect ratios such as 1:1 and 4:3. ![]() This means that the player now automatically adjusts it's size to fit the video, instead of simply just adding black bars. Youtube's desktop player now also supports vertical videos with the dynamic player feature. Tech Radar released this article on the new player last year and it is now included across both the IOS and Android mobile apps. Video platforms embrace vertical videoĮven YouTube, the platform which historically only supported videos in the 16:9 aspect ration, introduced their "Dynamic Player" back in March 2018. This ensures that the video takes up as much screen space in the news feed of either facebook or instagram. You will see that the video fills almost the entire screen when watched on a mobile device. ![]() Here is an example of a portrait video which I created to summaries our 2018 client marketing campaigns. Therefore, the resulting visual marketing assets feel very much at home on the mobile device and thus gain greater levels of engagement. When I create video marketing campaigns for businesses in the travel industry, I specifically plan, shoot and edit the content with the end consumer in mind. Creating video with the end consumer in mind Also the pure fact that the content takes longer to scroll through, means that your carefully planned marketing messages have a much better chance of being seen and heard. Therefore we have to consider creating our marketing content in a format that utilises as much of this precious 'screen real estate' as possible.Īs consumers scroll through the mobile news feed, a portrait video takes up almost the entire screen and therefore creates a much bigger and more lasting impact. In today’s age of mobile devices, the screen we consume our media on is now very often held in the portrait position. Below I share some of my thoughts on which aspect ratio is best suited to the way that today's consumers watch and engage with travel & tourism marketing content on social platforms. This video shows you the visual differences between three common aspect ratios that are used for video and images on social media.
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